Williams's book should hit the mark for amateurs creating one-page designs such as simple web sites, brochures or business cards. Set aside an hour or two to read it and do the exercises, and your designs should improve immensely. Mine have.


Read this book before you publish anything!   March 10, 2000
51 out of 52 found this review helpful

If you pick up this book looking for that on-the-edge-physical comedy that made Robin Williams one of the worlds most famous comedians, boy have you got the wrong Robin Williams! This author is one of the leading authorities on visual design and presents her information in a clear, concise, no-nonsense (well almost)kind of way. Her book is a valuable resource even for people who think they are familiar with aspects of design or have been told that they, "have a good eye," so don't be dissuaded by the title. As an experienced journalist, the book brought back a lot of my earlier newspaper layout training. It put into plain language the principles for which I had no name other than, "that just doesn't look right." The principles of proximity, alignment, repetition, and contrast are highlighted and expounded upon in each section. I found the section on typography to be extremely interesting and I find myself looking for examples of contrasting type all around me now.

Visual examples of weak design and what can be done to make the design better are on nearly every page, and make the subject matter very clear. The author maintains that most beginning mistakes in design are tied to mistakes in Contrast Repetition, Alignment, or Proximity (C.R.A.P). That sounds about right. If you are going to publish any document (print or electronic) this should be the first book you read before you do.


Serious design for anyone -- not just beginners!   December 16, 2000
yarden (portland, or)
44 out of 45 found this review helpful

Don't be fooled by the title -- ­"The Non-Designer's Design Book" is a serious book that can be useful to anyone. In a slim volume, this book distills to the very essence principles that seasoned design professionals use. This is NOT Design for Dummies, it's Design-for-Wannabe-Designers, and it's not kidding.

Writer Robin Williams delivers a powerful design seminar in fun-book disguise. Her tone is light, encouraging, and creative, and her information is killer. I've read many books on this subject, and I learned many things in "The Non-Designer's Design Book" that have never even been approached in other books.

Williams begins with the basics, using examples and redesigns to illustrate design principles that will teach you how to make an effective newsletter, brochure, business card, or advertisement every time. She then moves into more complicated subjects such as typography (no kidding ­-- I've never read anything about typography in any other book) that will serve to further refine your design projects.

This book is not for the casual reader -- it is guaranteed to revolutionize the way you see, think about, and design any print media. Williams has written a clever, incisive lesson on design, while managing to be entertaining and encouraging. This book should undoubtably be a part of your complete designing education!


A Resource for the Non-Professional   December 2, 2001
R. Fetter (Trappe, PA USA)
24 out of 24 found this review helpful

Robin has written a simple book on design and typographic principles. Her intended audience is the secretary or admin, the church volunteer, the small business owner, the student, or anyone who is occasionally faced with the prospect of designing the written word. Her advice will not make you a professional, nor is it intended to replace a formal education, but will give the novice insight on what works and why. I don't often use phrases like "life-altering" or "eye opening", but this book deserves them. The concepts taught can be used for a newsletter, flyer, brochure, term paper, church bulletin, letterhead, or resume. She includes plenty of good examples as well as bad ones, and little quizzes throughout the book. It's a small book that can easily be read in a weekend, but what you learn will stay with you forever.

The first half of the book is dedicated to CRAP (contrast, repetition, alignment, and proximity), four principles that, once
understood, will turn your so-so document into something that people will want to read. And once you learn CRAP, you'll see
it everywhere (she calls this the Joshua Tree Principle). You'll understand why this magazine article is so visually attractive,
while that newspaper ad has no appeal at all.

The second half of the book focuses on typefaces (fonts), which so many of us love to collect. She describes the six main
categories and, more importantly, teaches us how to successfully mix font styles within a document (yes, even you can successfully
mix three or more fonts on a page, once you know how).

I've been so impressed by Robin's style of writing and the information she reveals that I've purchased two more of her books
(The Non-Designer's Web Book and Robin William's Web Design Workshop), and plan to purchase more.


The first step in teaching yourself graphic design.   November 7, 2001
R. Stephen Gracey (Cleveland, OH United States)
17 out of 17 found this review helpful

This was my first purchase in Williams's "non-designer" series, and it absolutely transformed the way I understand visual communications. I've always had good verbal skills, but I needed help with the visual part, once I found myself in a job requiring lots of layout and web design.

Williams's approach to teaching is based in principles (like, "Pick an imaginary line running down the page and relate all your visual elements to it."), which she then supports with example after example. It matches my learning style precisely. Once I've grasped the principle, I can apply it again and again, as indeed I have in the past year and a half since I read this book. It serves as a solid foundation for the rest of the series, especially the "Non-Designer's Type Book," which should be the second of her books you read, in my opinion.

I couldn't have accomplished in my job what I have without this book's help. It's not a reference book, but an essential introduction to sound design principles, which, once grasped, stick with you forever.